About design advisory and consultancy

To do design consultancy or be a design advisor it takes more than theoretical knowledges. To really understand the theories, technics and tools, you must have practical experience.
I have been working with innovation and design, both as a designer and as a consultant. I have been part of the processes form ideation to finished product and I have business knowhow and commercial understanding from both large corporates and small startups.

Being a Design Advisor and teaching at KADK’s design school, have given me experience on how to advise and help a design process forward. To quickly understand a concept and give a balanced feedback or feedforward can bring out the best in people and concepts. Misunderstanding or neglecting concepts or people can in the counterpart be fatal.

It takes a good designer to spot a good designer. I also have experience in recruiting, and I can help when you want to find the right designer for the job.

Working with BANG & OLUFSEN and HARMAN International have given me insights to big corporates, and how to work with innovation and agile teems in big complex projects. I have a broad perspective on innovation strategies, and I can advise and do consultancy on various levels in how to lead the organization in a more creative or innovative direction.

Entrepreneurship innovation and Business development

I am an entrepreneur by heart, and together with others I have founded several companies. I have been a jury member and a mentor in different startup competitions for many years, and I love business plans, models and strategies, especially when they are “human centered”.

As Head of Office of David Lewis Designers I have worked with strategy and business development. I have been looking into new markets and foreseen future possibilities to push the business forward. 

I have a broad experience and business knowhow. From Brand development, communication, sales and marketing to maybe the most important: To be able see the commercialization possibilities in a concept or a project. 


10+ years of experience with business mentoring and being jury member in startup competitions
9+ years designing and developing products for BANG & OLUFSEN
4+ years board member experience
2+ years as Head of Office at a design studio
2+ years of experience as a CMO working with marketing and strategic development

Core skills:
-Business development, strategic design thinking.
-Design, concept and product development.
-Entrepreneurship, business mentor and consultant.
-User experience design UX & Interaction desig IxD
-Design driven innovation and facilitator in creative processes / Ideation.
-Teaching, speaking and facilitate workshops.

Main Experience:
Designer with experience designing for Bang & Olufsen, LG, Novo, Asus, AUDI, BMW, Aston Martin, Mercedes AMG. Ect. Ect.

Teacher in Strategic design & Entrepreniorship, and Industrial Design, at The Royal Danish Academy of Fine Arts - Schools of Architecture, Design and Conservation (KADK)

Founder, partner and owner of several businesses.

Jury member in various startup competitions for more than a decade.
Board member, advisor and mentor.

Facilitator in creative processes, ideation and consultant.

I'm: Super passionate and enthusiastic. Creative and curious. Persistent but impatient

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